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Caitlin R. Grant
  • Work
  • Photography
  • About + Contact

Octane

Octane is a café specializing in the science of solid, flavorful coffees made with 100% organic natural ingredients and blends, but what really sets them apart is that these blends all have their own personalities celebrating the true essence of coffee.

Octane wanted their brand to emphasize the fun of learning as well as the actual science behind their products, without appearing too scientific or clinical. Using the names of the different compounds that give the blends their own unique flavor, I gave each one a nickname and easy-to-read description accompanied by an illustration of their chemical formula, resulting in smart and playful branding that captures caffeine in its “element” throughout a variety of touchpoints. Chemistry flows through strong black and white, scientific-inspired design complemented by a cheerful collection of primary colors.

Shown: Logo, branding guide, illustrations, complete branding suite, cup, saucer and sugar packets, coffee packaging and bags, travel mug and to-go cups, storefront and interior branding, menu boards and table stands, apron, t-shirts, auto decals, stationery suite, and website design.

Octane Logo FINAL_CROP 3.png
Octane Style Guide.jpg
Octane Table Tents-2.png
Octane Complete Branding_BL.jpg
Octane Complete Branding 2_BL.jpg
Octane China Cup.jpg
Octane Coffee Bag & Cup.jpg
Octane Coffee Bags.jpg
Octane Carrier.jpg
Octane Carrier 2.jpg
Octane Cup & Bag_BL.jpg
Octane Cup 3.jpg
Octane Storefront.jpg
Octane Bar Interior.jpg
Octane Wall Interior.jpg
Octane Menu Boards.jpg
Octane Table Tents Mockup.jpg
Octane Apron.jpg
Octane T-Shirt_FEMALE.jpg
Octane T-Shirt_FEMALE_BACK.jpg
Octane T-Shirt_MALE.jpg
Octane T-Shirt_MALE_BACK.jpg
Octane Van.jpg
Octane Stationery.jpg
Octane Business Cards.jpg
Octane Devices Mockup.jpg
Octane MacBook Site.jpg
Octane Tablet & Mobile Sites.jpg

Copyright © 2025 Caitlin R. Grant. All rights reserved.